With 2020’s Global Pandemic, businesses were forced to learn new ways to manage, run, and promote their offerings. Challenges like reduced staff, remote working environments, and social distancing parameters did create some opportunity by way of technology – and the businesses who pivoted to address how they utilized innovations like software and automation, not only weathered the storm of 2020, but are continuing to thrive in 2021, and beyond.
Jake Chanson, Chief Experience Officer at Meridian, has been pushing for a more automated system since pre-pandemic days. Many businesses and customers simply weren’t ready for the shift. Like all change, people come on board slowly, and tend to be cautious about new ways of doing business, especially when they involve technology or trends. No one wants to take the people out of business; no one wants a computer to replace personal, friendly customer service.
Dispelling the myth
Why utilize an online storefront?
Here’s why you want to utilize an online storefront in order to AUTOMATE your print and promo operations:
- Automation saves time and money: reorder what you need in a few clicks.
- Company stores create brand consistency: Guaranteed accurate color across a variety of mediums.
- Visibility into cost center spend: Budgeting control for various departments.
- Reporting on trends and activity: Clear order history helps you control your spend.
- All brand assets saved in one place: Digital Asset Management couldn’t be easier to control your assets.
- Instant proofing: Proof on-screen, before you submit to production.
- Improved speed to market: online orders are processed much more quickly than manual orders.
E-commerce is no longer just for consumers and Amazon. As Meridian is proving with its new online storefronts, automation is a necessary business solution for any company looking to improve their brand and their message. With software solutions that allow for a transparent look at all print and promos assets, notifications when supplies are low, and easy button clicks to reorder, the customer is truly in charge of their business. Meridian looks forward to 2021, and knows their dedication to creating a better customer experience, means staying on top of the latest technology.
